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Contact our specialist team for FREE expert help & advice 0800 083 2829

Key Person Life Insurance

You may have found it difficult to secure Key Person Life Insurance. But rest assured, The Insurance Surgery has over 25 years of experience finding suitable policies for our clients.

What is Key Person Insurance?

Key person insurance, also called key man insurance or keyman insurance, is a business protection policy that pays out a lump sum to your company if a crucial team member dies, is diagnosed with a critical illness, or suffers a serious injury during the policy term.

The policy is taken out and paid for by the business, and any payout goes directly to the company. The funds can then be used however your business needs. Whether that be to recruit a replacement, repay loans, cover lost profits, or simply keep things running while you regroup.

At The Insurance Surgery, we specialise in helping UK businesses find the right key person cover. Whether you’re protecting a founder, a director, a top salesperson, or a technical specialist, our advisers know which insurers will look at your case favourably and which won’t.

We started life as a broker for clients with hard to place medical conditions, and 25 years on, we cover more than 548 different conditions. That experience matters: if your key person has any health history at all, we know how to position the application to get the best outcome.

How Key Person Insurance Works

Key man insurance follows a simple structure, but the right setup depends on your business. Here’s how a typical policy is arranged:

1. Identify your key person (or people)

This is anyone whose loss would have a serious financial impact on the business – typically a founder, director, shareholder, or employee with specialist skills.

2. Decide on the type and level of cover

You can choose life-only cover or add critical illness cover. The sum insured is usually based on profit contribution, salary, or recruitment cost.

3. The business owns and pays the premiums

The company is the policyholder, the proposer, and the beneficiary. The key person is the life assured.

4. Underwriting and approval

The insurer assesses the key person’s age, health, occupation, and lifestyle. We compare the market on your behalf to find the right insurer for your circumstances.

5. The policy goes live

Cover begins on the agreed start date. If a valid claim is made during the policy term, the lump sum is paid directly to the business.

How Key Person Life Insurance works?

STEP 1
Complete form
STEP 2
Speak to us about your needs
STEP 3
We’ll search the market
STEP 4
We recommend the best product to suit your needs
STEP 5
Tell us when you want it to start!

Answer a few questions on the key person

The life or critical illness policy is taken out by the company on the key employee.

Keep up the monthly premiums

The company pays the monthly premiums and is the beneficiary of the policy.

Payout will be made to the business

If the insured employee dies or is diagnosed with a critical illness within the policy.

Insurers will assess these main criteria when considering underwriting and approving an application for a person who wants life insurance with coarctation of the aorta:

Severity of the condition

When you were first diagnosed with coarctation of the aorta

Your age

Whether your coarctation of the aorta has been treated surgically

Medications currently being taken

Family medical history

Whether you smoke

Any other related health complications such as heart disease

At The Insurance Surgery, we are leading specialists for putting people in touch with the best insurers when they are seeking to take out life insurance with a condition like coarctation of the aorta. We understand that every client’s condition and circumstances are different, and will help compare the market to find you the best life insurance providers and cover plans for your needs. Simply enter your details into one of our online forms for your free no-obligation life insurance quote.

Critical Illness Cover

Just like life insurance, critical illness cover can be available to some sufferers of coarctation of the aorta. Cover will depend on the severity of your condition and the extent to which it impacts on your general health, well-being and lifestyle.

You may find that insurers are more strict when offering policies for critical illness cover. You may need to provide medical confirmation in the form of records from your GP.

If your condition is manageable and you have no symptoms, it is possible to have an application for critical illness cover accepted on standard terms. If however your symptoms are more severe and you have had surgery, you might be offered cover with non-standard terms that are bespoke to your situation.

Contact us at The Insurance Surgery for more details and to be put in touch with insurers offering critical illness cover that fits your unique circumstances.

Income Protection Insurance

If you are running or supporting a household with bills to pay, it’s a good idea to consider Income Protection Insurance.

This is especially important for anyone living with HIV who is self-employed and doesn’t have access to sick pay. Income Protection can reduce the stress of paying rent, mortgage or monthly bills.

What Does Key Person Insurance Cover?

A key man insurance payout is designed to protect your business from the financial fallout of losing someone vital. The lump sum can be used flexibly, but most companies put it towards:

Recruitment and training costs

Finding and onboarding a suitable replacement is rarely quick or cheap. Cover can fund headhunter fees, relocation, training, and the new hire’s salary during the handover.

Lost profits and reduced turnover

If a key person generates a significant share of the company’s revenue, their absence will likely cause a temporary dip in profits. The payout helps absorb that shortfall while the business stabilises.

Outstanding business loans and overdrafts

Lenders sometimes require a personal guarantee from a director. If that person passes away or becomes critically ill, the loan may need to be repaid quickly. Key person cover can settle the debt without draining cash flow.

Ongoing operational costs

Salaries, rent, supplier invoices, and contractual obligations don’t pause during a crisis. Cover keeps day-to-day operations running while leadership figures out the next move.

Contracts, clients, and reputation

Some contracts depend on a specific individual’s expertise or relationships. The payout can be used to retain clients, fulfil orders, or cover penalties for late or undelivered work.

Key Person Insurance: The Numbers

52% of UK businesses say they would cease trading within 12 months of losing a key person, according to research by Legal & General.

£19 million is paid out by UK protection insurers every working day, according to the ABI – supporting families and businesses through illness, injury, and bereavement.

96.9% of all individual protection claims were paid in 2024, one of the highest claim acceptance rates of any insurance product in the UK.

Sources: Association of British Insurers (ABI) Protection Claims data; Legal & General State of the Nation’s SMEs report. Figures correct at time of writing.

If you’re the primary breadwinner or share financial responsibilities, a life insurance policy can help your family maintain their standard of living in the unfortunate event that you’re no longer around to support them.

Life Cover Terminology

Understanding life insurance terminology is essential for policyholders to make informed decisions about their cover, we have broken down the meaning for some of the most used terms.

Useful Links​

At The Insurance Surgery, we are specialist life insurance providers for those who have congenital heart defects like coarctation of the aorta. We can help compare the market to find you the right insurance providers that can meet your needs while understanding the nature of your condition.

Why Choose The Insurance Surgery?

Rated ‘Excellent’ on Trustpilot.

We take pride in the experience that we offer, guaranteeing excellent service at all times.

25 years Experience.

With 25 years of specialist life and protection experience, we can find the perfect policy for you.

Access to a range of insurers.

With a broad selection of partners, we are well-equipped to find the best insurance deals for you.

Award-winning broker.

Known for making insurance simple, The Insurance Surgery is a trusted, award-winning broker.

Who Needs Key Person Insurance?

Key person cover isn’t just for big corporations and in many ways, smaller businesses need it more. The fewer people in your team, the more damage one absence can do.

Typical key people insured under these policies include:

  • Founders and owner-managers
  • CEOs and Managing Directors
  • Senior executives and shareholding directors
  • Top-performing salespeople with strong client relationships
  • Technical specialists with hard-to-replace skills
  • Operations managers responsible for day-to-day delivery

We arrange key man insurance for clients across a wide range of sectors, including technology and SaaS, financial services, professional services, construction, manufacturing, recruitment, and creative agencies.

For a life insurance quote, contact us today on 0800 083 2829 to schedule a free consultation and take the first step towards protecting yourself and your loved ones financially.

Understanding how IHT works and the ways to mitigate its impact can help you plan and ensure that your loved ones don’t face unexpected tax bills.  

How Much Does Key Man Insurance Cost?

The cost of key person insurance depends on several factors:

  • The age of the person being insured
  • Their general health and medical history
  • Whether they smoke or vape
  • Their occupation and any high-risk hobbies
  • The level of cover required
  • The length of the policy term
  • Whether critical illness cover is included

As a rough guide, life-only key person cover for a healthy non-smoker in their 30s or 40s can start from under £10 a month. Adding critical illness cover increases the premium, because critical illness claims are statistically more likely than death claims during the policy term.

Below are two real examples of cover we’ve recently arranged for clients.

Key Person Cover for a UK Director

We recently arranged key man life insurance for a business protecting against the loss of a 55-year-old Director with no medical conditions.

 

Details:

Total Cover
Amount:

£250,000.00

Monthly Premium
Cost:

£172.70

Duration of
Policy:

20 Years

Key Person Cover for an Overseas Director

In 2024 we placed cover for a Co-Founder & Director of a UK tech company. The individual is a non-UK resident living in the USA, with sleep apnoea and pre-diabetes.

Details:

Total Cover
Amount:

£400,000.00

Monthly Premium
Cost:

£74.52

Duration of
Policy:

5 Years

Who needs key person insurance?

Typical key person policyholders include:

CEOs

Founders

Senior Executives

Top Salespeople

Technical Specialists

We arrange key man insurance for clients across a wide range of sectors, including technology and SaaS, financial services, professional services, construction, manufacturing, recruitment, and creative agencies.

How Much Cover Do You Need? Key Person Insurance Calculator

There’s no one-size-fits-all answer to how much key person cover your business needs. Most advisers use one of three calculations as a starting point:

Multiple of net profit

This is the most common approach. Work out the share of net profit your key person is responsible for, then multiply by 5.

Example: if a key person is responsible for 50% of £200,000 net profit, that’s £100,000 multiplied by 5 gives a recommended cover level of £500,000.

Multiple of salary

A simpler method based on the key person’s gross remuneration package, including bonuses and benefits:

  • 10 × gross salary for life cover
  • 5 × gross salary for critical illness cover

Proportion of Salary Roll:

This method considers the key person’s contribution to turnover. The formula is:

Key person’s salary ÷ total salary bill × turnover × number of years to recruit and train a replacement.

These are rules of thumb. The right amount of cover for your business depends on your structure, growth plans, and any debts that need protecting. Speak to one of our advisers for a tailored recommendation.

Speak to our team of experts for FREE
specialist advice today.

Monday to Thursday:

9:00am – 8:00pm

Friday:

9:00am – 3:00pm

Facts About Life Insurance.

Life insurance can serve multiple purposes, including income replacement, wealth transfer, estate planning, and business succession. But how does life insurance shape up with the UK population?

7.5 million families

in the UK have no life insurance or critical illness cover.

£40,000

The average life insurance policy in the UK covers only about £40,000.

28%

of UK adults believe life insurance is too expensive.

96.9%

of all protection case claims were paid in 2024

Life insurance is unique – just like you.

Life Insurance for Parents

Life Insurance for Dads

Life Insurance for Sports & Hobbies​

Life Insurance for Self-Employed

Income Protection

Life Insurance for Smokers

Price Promise.

Obtain a cheaper quote elsewhere, we’ll beat the price and also give you a £50 gift card!*

We are committed to offering unbeatable prices. Our
Price Promise ensures that we will find you the right
cover for your circumstances.

Frequently Asked Questions

Can a person with HIV get life insurance?

Yes, absolutely. Due to the recent changes in life insurance underwriting for HIV, we have seen a number of previous restrictions lifted. We now have access to standard rates and ‘whole of life‘ cover with no term restrictions if you are living with HIV, your viral load is undetectable, and your CD4 count is high.

Similar to other pre-existing medical conditions, if you are HIV positive, you will likely pay higher premiums than someone who isn’t. The exact amount depends on your personal circumstances, which will be assessed when you put forward your application.

If you’ve recently been diagnosed with HIV but already have life insurance, it is well worth reviewing your existing cover, especially if it was obtained several years ago, as it is very likely that some changes could benefit you. 

The Insurance Surgery also offers a free Annual Review service to all our existing / new clients. This means that we constantly make sure that you have the right cover for your ever-changing life and check for any changes in underwriting.

Yes, we do! Use our partner’s Travel Insurance comparison tool to compare over 20 travel insurance quotes, all with your HIV covered, within just a few minutes and only having to input your information once.

Offering free advice, our experts are ready and waiting to offer protection advice on HIV life insurance policies that would best benefit your circumstances. With 25 years of experience, we’re a trusted broker and pride ourselves on making insurance simple.

We understand that finding life insurance can be tricky, especially when you have a pre-existing condition, so why not leave it to us? Give us a call today, and we’ll help you find the ideal policy that suits your needs and matches your budget.

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